Keys to pitching right and short; the tweetpitch

When starting up a venture, you are in constant need of getting something from someone. It could either be selling your value proposition to a potential customer, hiring your first employee, raising money from a business angel, or buying smart from a key provider.

Whatever it’s, you’ve to preach all day long, trying to convince people about the benefits of doing business with you. Thus, conveying the right message and making it through, may resemble to be one of the first key things you have to be good at when entrepreneuring.

This is not about loosely saying or stating something improvised about the idea, the team or the features of the product/service, but deeply communicating and convincing the other part about the relevant core elements of it, so that a decision is triggered.

So, how should you do it? People use to pay attention for a very short while, and it’s not that common that your counterpart gets blocked in an elevator with you, for two or three minutes, just to listen for all that jazz you want to share, as if it was the greatest idea on Earth ever. Here it comes to rescue the tweetpitch or twitpitch.

First take away: Value Proposition. It’s not about your idea, but the benefit you and whoever is part of the journey can extract of it. Ideas are exciting, but worthless if not attached to a tangible goodie and useless until they get to a plan for execution.

Second take away: Audience. Customers look for pain killers and gain creators, investors seek business opportunities, collaborators want their Maslow’s pyramids fulfilled, partners opportunities and so forth. Adapt your message.

Third take away: Attention. Your target for a first contact should be raising awareness and making sure the listener asks for more. There’s so much to be told until you get to a deal that it’s not possible to make it happen in a single shot, be patient.

Fourth take away: Be bold and brief. How much? Easy: All. Very brief. Extremely brief. As brief as a tweet. Yep, the one tweet from Twitter. Ok, we’re not going to get into the nitty-gritty details, but if you’re not able to condense your key message in some 140 characters, you may still need to work on it a bit more. Cherry pick best yet understandable, simple and direct words, idioms, phrases, examples, comparisons or metaphors you wish that better fit the context.

Fifth and above all take away: Answer questions. Your pitch should respond to what is the idea about and the problem it solves, the business opportunity (proven market) behind it and why your project (proven team, proven technology) is the one to succeed.

Have your say